Today's post is going to serve as a bit of a journal, the pitfalls and triumphs I'm facing as I achieve a smooth user experience in the world of creating digital loyalty cards. The main player I'm working with on this is with Airship (formally Urban Airship). Their support has been fairly good, I personally had the most trouble in linking the template with Google Pay. The best piece of advice I can give is, do not start creating the template until you have got the Merchant Centre all ready to go. This is all going rather well at the moment, including using the Adaptive Link APIs which provides a simple query string approach which will redirect the request to either the iOS or Android pass depending on their device. Ultimately though I would like to eventually call the Google and Apple API's directly so this has been a side project. I'm starting with Google, and the main piece of documentation starts here . Straight away there is a missing, or at least mis